5 min read
Introduction
New Zealand has witnessed a significant surge in demand for plant-based and vegan food products in recent years. This trend is largely driven by increased awareness of the health and environmental benefits of plant-based diets and a growing preference for sustainable and ethical consumption patterns. As more consumers shift towards plant-based lifestyles, the market for these products expands, presenting new opportunities for businesses. However, navigating the regulatory landscape to bring these products to market can be challenging.
Regulatory Pathway for Plant-Based and Vegan Food Products
To ensure the safety and quality of plant-based and vegan food products, manufacturers must comply with the stringent regulatory requirements set forth by the New Zealand Food Safety Authority (NZFSA).
Food Standards Australia New Zealand (FSANZ) continues to be responsible for developing and maintaining the Australia New Zealand Food Standards Code, which sets food standards for both Australia and New Zealand. This bi-national organization works on food safety, labeling, and other food-related standards that apply to both countries.
However, the enforcement and implementation of these standards within New Zealand are the responsibility of New Zealand's Ministry for Primary Industries (MPI). In 2012, the NZFSA was integrated into MPI, which now oversees food safety regulation, including compliance and enforcement, within New Zealand.
Therefore, while FSANZ sets the overarching food standards, MPI is responsible for the regulation and enforcement of these standards in New Zealand. FSANZ is still an active and essential part of the food regulatory system in both Australia and New Zealand.
Here are the key steps involved in the regulatory pathway:
1. Novel Food Application (NFA)
For any food product containing a novel ingredient or significantly different from existing foods, a Novel Food Application (NFA) is required. This process involves a comprehensive safety assessment conducted by the NZFSA to ensure the product is safe for human consumption. The NFA process is critical for evaluating the safety of new ingredients that have not been traditionally part of the human diet.
2. Labeling and Packaging
Plant-based and vegan food products must adhere to the labeling and packaging standards established by the NZFSA, under the jurisdiction of FSANZ. Proper labeling is crucial to inform consumers and avoid misleading information. Here are the key labeling requirements:
a. Ingredient Listing
All ingredients must be listed on the product label in descending order of weight. This includes all components of compound ingredients unless they make up less than 5% of the product, except for allergens which must always be declared.
b. Nutritional Information
Labels must provide accurate nutritional information, including energy content, protein, fat, carbohydrates, sugars, and sodium. This information helps consumers make informed choices about their dietary intake.
c. Allergen Declarations
Any potential allergens present in the product must be clearly stated on the label. Common allergens include gluten, soy, nuts, dairy, and shellfish. The allergen information must be easily visible and distinguishable from other information on the label.
d. Health Claims
Any health claims made about the product must be substantiated with scientific evidence and must not be misleading. Health claims are regulated to ensure they are accurate and not deceptive. For instance, claims about the benefits of certain nutrients or the health impacts of the product must be validated and approved by the FSANZ.
e. Storage Instructions
Proper storage instructions must be included to ensure the product remains safe and of high quality until the date of expiration. This may include specific temperature requirements or other storage conditions.
f. Country of Origin
The country of origin must be stated on the label to inform consumers about the product's origins, which can be particularly important for those who prefer locally sourced products.
3. Importation
Importation Requirements for Plant-Based and Vegan Products
Importing plant-based and vegan food products into New Zealand can be a complex process, with several regulatory requirements that must be met. Here are some of the key importation requirements:
- Registered Food Importer: Importers must be registered with the MPI as a Registered Food Importer, which involves meeting specific requirements related to food safety, traceability, and record-keeping.
- Biosecurity Requirements: Importers must comply with the MPI's biosecurity requirements, which may include obtaining phytosanitary certificates, meeting specific packaging and labeling standards, and undergoing inspection at the border.
- Food Act 2014 Compliance: Imported plant-based and vegan food products must comply with the requirements of the Food Act 2014, including labeling, packaging, and food safety standards.
- Dietary Supplements Regulations 1985: For plant-based and vegan dietary supplements, importers must ensure that their products meet the requirements of the Dietary Supplements Regulations 1985, including labeling, maximum permitted daily doses, and other relevant standards.
- Documentation and Certification: Importers must provide a range of documentation and certifications to support the importation of their plant-based and vegan products, including certificates of origin, COAs, and GMP certificates.
4. Manufacturing and Packing
Products must be manufactured and packed according to the standards outlined in the Food Act 2014, Food Regulations 2015, and Food Standards Code (FSANZ). This includes adhering to Good Manufacturing Practices (GMPs) to ensure product safety and quality throughout the production process.
5. Compliance and Monitoring
Continuous compliance with NZFSA and MPI regulations, under the jurisdiction of FSANZ is essential. Regular audits and inspections may be conducted to ensure ongoing adherence to safety and quality standards.
Challenges Faced by Food Businesses
While the regulatory framework is designed to ensure product safety and consumer protection, it can pose several challenges for food businesses:
1. Complexity of Regulations
Navigating the complex regulatory requirements can be daunting for businesses, particularly for those unfamiliar with the New Zealand market. The intricate details of compliance, documentation, and approval processes require thorough understanding and expertise.
2. Cost and Time
The registration and importation process can be time-consuming and costly. The need for extensive safety assessments, proper documentation, and compliance with multiple regulations can extend timelines and increase expenses.
3. Limited Resources
Small and medium-sized enterprises (SMEs) may lack the necessary resources to fully comply with regulatory requirements. Limited financial and human resources can hinder their ability to meet all necessary standards and maintain ongoing compliance.
4. Language Barriers
Food businesses from non-English speaking countries may face language barriers when communicating with regulatory authorities and other stakeholders in New Zealand. This can complicate the registration and compliance processes.
5. Scientific Evidence and Safety Assessments
Providing robust scientific evidence and safety assessments is essential for the approval process. Insufficient data can cause delays, emphasizing the need for comprehensive research and documentation to support product safety.
How Can Freyr Help?
Freyr, a global regulatory solutions company, helps food businesses navigate New Zealand's regulatory landscape for plant-based and vegan food and dietary supplements. Freyr’s services include:
- Expertise in Regulatory Requirements: Comprehensive compliance with New Zealand’s regulations.
- Efficient Documentation: Precise authoring and submission of regulatory documents, ensuring accuracy from the start.
- Process Optimization: Enhancing the registration and importation process for efficiency.
- Regulatory Compliance Training: Specialized training for adherence to regulatory standards.
- Language Assistance: Professional translation and interpretation services.
- Safety Assessments: In-depth evaluations to ensure product safety and regulatory compliance
Conclusion
The growing demand for plant-based and vegan food and dietary supplements in New Zealand presents significant opportunities for businesses. However, navigating the regulatory landscape to bring these products to market can be challenging. By understanding the regulatory requirements and leveraging the expertise of Freyr regulatory experts, businesses can successfully overcome these challenges and bring innovative and high-quality products to consumers.
Freyr’s comprehensive regulatory solutions and services can help businesses streamline the registration and importation process, ensuring compliance with New Zealand’s stringent safety and quality standards. As the market for plant-based and vegan products continues to grow, businesses that effectively navigate the regulatory landscape will be well-positioned to capitalize on this trend and contribute to a healthier and more sustainable future.
