Evolving laws and stricter regulations make pharmaceutical advertising and promotions a pain area for any sponsor/manufacturer. Making misleading and unlawful statements regarding products can lead to recalls and huge fines. Health Authorities follow regional laws in addition to a few generic ones, leading to the development of an ambiguous promotional strategy. The Regulatory Advertising and Promotion (RAP) team in pharmaceutical companies plays a vital role in understanding the prevalent laws and ensuring compliance in prescription/non-prescription drugs’ advertising.
Would you like to know more about country-specific regulations and mandates on advertising and promotions? Gain insight on pharmaceutical promotions with Freyr’s thought leadership published in Pharma Focus Asia, authored by Manan Ambani.
Click here to read the complete "Pharma Focus Asia" Issue.