Medical and Scientific Communication - Overview
Are you bringing a new brand or product onto the market? Are you focused on the post-approval promotional requirements of a product? Does your company have an effective medical communication strategy, means, and channels to disseminate and consume scientific information?
Freyr brings Medical and Scientific Communication CoE expertise to empower the medical affairs and healthcare community. Freyr can be your partner in creating a medical communication strategy and executing it seamlessly to create larger benefits for all stakeholders, i.e., Healthcare Professionals (HCPs), Key Opinion Leaders (KOLs), consumers, and patients.
Freyr provides end-to-end solutions for Medical and Scientific Communication with a dedicated team of professionals who cater to the pharma industry. Freyr boasts a team of seasoned scientific writers, complemented by an innovative design studio that skillfully crafts scientific content across diverse communication channels. Backed by a proficient Medical, Legal, and Regulatory (MLR) review team, we guarantee the substantiation and Regulatory compliance of content and claims.
Through Medical and Scientific communication, Freyr creates all promotional and non-promotional assets that disseminate scientific data, clinical outcomes, Product Information (PI) and Instructions For Use (IFU), safety information, and disease and therapy awareness throughout the different phases of a product from pre-clinical, pre-launch to post-launch. Along with the abovementioned assets we also create assets for different target audiences or external stakeholders of the pharmaceutical industry.
Freyr provides its offerings under 3 pillars, which take care of end-to-end support for any customer.
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Medical & Scientific Content Development![]()
Medical and Scientific Communication Design Studio![]()
MLR Review Services and Content Management
Medical and Scientific Content Development
With a qualified and skilled medical content writing and scientific content writing team, Freyr focuses on highly accurate and technically sound scientific content development and medical content development for promotional and non-promotional materials which can be used through multiple communication channels. Our content curators have a thorough understanding of medical and scientific concepts and can synthesize and present information in a structured and engaging way catering to both experts and general audiences. The SMEs are also equipped with the latest developments in content formatting and have full knowledge of ethical guidelines.
Freyr Expertise:
- Medical Science Liaisons (MSL) related to material creation. Scientific content writing for a better understanding of concepts with visual aids
- Comparative effectiveness studies through literature reviews and meta-analysis/network meta-analysis
- Product website content – content with product overview, scientific context and MoA, medical information, clinical data, safety data, patient resources, and testimonials
- Content creation for MSL letters, educational articles, whitepapers, blog posts, infographics, social media content, brochures, flyers, and newsletters
- Scientific content for illustration and infographics
- Creating audio-based scientific content that focuses on scientific topics concepts, and views of KOLs
- Medical information assets for communication to patients, HCPs, and consumers alike but not limited to patient education, safety, and risk communication, and HCP awareness materials · End-to-end support for scientific publications and conferences - writing evidence-based research articles. Content creation for abstracts, manuscripts, posters, and slide decks for congresses, conferences, and symposiums
Our team is highly innovative and can develop content for any platform or channel and hence our offerings/expertise are not limited to the above-mentioned, we can do a lot more!
Medical and Scientific Communication Design Studio
Freyr as a healthcare design agency provides global solutions catering to all visual-aid requirements for any life sciences industry. Freyr’s design studio is driven by collaboration with various stakeholders, external and internal. We have specialized units in medical and scientific communications that transform complex information into capitative and interactive visualizations. Emphasizing the importance of clear, engaging, and accurate visual representations to disseminate critical information, educate the masses, and inspire breakthroughs, we strive to strike a balance between artistry and scientific precision.
Our design studio is proficient in exhibiting true representation of available medical content and equipped to create all kinds of promotional and non-promotional assets across all communication channels, i.e., digital and print Media, for any pharma and biologics company.
Freyr experts translate complex scientific information into easily understandable visual communication design comprising charts, diagrams, and infographics to enhance understanding of all relevant communications such as clinical data, key product information, safety information, etc.
Freyr’s omnichannel perspective produces high-quality visual aids that can amplify medical communications for its customers. These include traditional as well as modern communication channels.
Freyr Expertise:
- PowerPoint presentations (Slide decks)
- Interactive PDFs
- Videos with infographics, animations, and demonstrations including MOA videos and video abstracts
- E-learning modules or medical education portals for HCPs and the MSL community
- Infographics for print and digital media
- KOL-based podcasts and videos
- Brand portals to manage various assets
- Congresses and symposiums related materials such as posters, standees, slide decks, etc.
- Leave Behind Literature (LBL)/leaflets, brochures, flyers
Freyr has a dedicated team of experienced professionals, who blend creativity and scientific expertise. At Freyr, possibilities are endless as we offer a comprehensive range of services, tailored to meet your specific needs.
Medical Legal Regulatory Review Services and Content Management
The content and the assets created under the process of medical and scientific communication, need to be managed properly. It is paramount that the assets developed (promotional as well as non-promotional) should be thoroughly reviewed for their content validity based on data and scientific documentation available to achieve smooth and efficient health authority submissions.
Medical Legal Regulatory Review Service
Medical Legal Regulatory review can be defined as the marketing production process for all non-promotional and promotional material review and approval before it reaches the intended stakeholders.
Freyr provides Medical Legal Regulatory Review services to global pharmaceutical organizations for all kinds of promotional and non-promotional materials, through scientifically and medically qualified resources. Freyr’s Medical Legal Regulatory (MLR) team consists of physicians, Ph.D. holders, and pharmacists with expertise in all therapy areas and our Regulatory professionals also take care of the legal aspects.
Freyr Expertise:
- Thoroughly examining the scientific content created (Medical Review) Including processing literature and claims substantiation
- Ensuring adherence to market regulations or Regulatory bodies (Regulatory Review) Freyr is reviewing all regions and markets available
- Complying with brand taglines, brand guidelines, trademarks and copyrights, and legal disclaimers (Legal Review)
- Healthcare authority query support
Freyr MLR review process helps companies safeguard patient safety, ensuring legal compliance and adherence to Regulatory requirements of a specific market of Regulatory bodies.
Content Management
The medical affairs team produces huge scientific content meant for promotional and non-promotional purposes that need to be compliant. Pharma companies with bigger portfolios have more promotional material to manage and in parallel pressure increases for stakeholders to ensure the assets are managed and utilized properly.
Freyr Medical and scientific communication CoE provides end-to-end solutions and therefore, is aware of all nuances that come with creating such digital assets. During the content management process, Freyr’s expertise can be utilized for the following:
- Modular content creation and asset management for omnichannel distribution
- Managing and recording claims stated in promotional and non-promotional material.
- Managing reference documents and related documents library.
If your company is looking for lifecycle management of promotional and non-promotional material, Freyr’s expertise can be availed to streamline all activities and be compliant with market and Regulatory bodies.
Freyr’s Medical and Scientific Communication
Medical and Scientific Communication
- Quality control of the data and scientific information
- Develop or execute submission-related documents
- Support in addressing peer review comments
- Infographics for print and digital media
- Videos with infographics, animations, and demonstrations, including MOA videos and video abstracts
- Ensuring Regulatory compliance with country-specific guidelines established by Regulatory authorities such as FDA, EMA, MHRA, TGA, HSA, PMDA, ANVISA, LATAM, and Health Canada
- Verifying the material's accuracy and completeness of medical and scientific claims
- End-to-end content creation, design, and review services
- Quick TAT, high-quality communication assets
- Compliant with global promo and non-promo guidelines
- Tailored solutions as per client’s needs
- Modular content management
- Claims and reference/literature library management
- Experienced scientific writers and industry experts (Medics, PhDs, and Pharmacists)
- State-of-the-art design studio
- Leader of Regulatory solutions in the pharma industry
- ISO 9001 & 27001 certified
Medical & Scientific Communication
